During the spring, I studied the motivations
behind Millennials and their participation in work and service. My study
focused on Millennials ages 18-35, and predominantly Christian. I am a
Christian Millennial myself and try my best not to be biased. My study provided me with great insight into the minds and hearts
of Millennials and now I want to share the knowledge to all of you. Here are two
clear ways to grab the attention of Millennials in your organization.
1. Provide Altruistic Space
My husband works for a technology company here
in Denver. The organization is full of Millennial types who are not only
interested in having good pay, but also want to work for an organization that has an altruistic culture. My husband’s office encourages its employees to take two days a
year to volunteer at the organization of their choice. Then the company donates
a certain amount of money to that organization at the end of the year.
When I
first heard this I thought, “Who wouldn’t want to work for such a
servant-minded company?”
But I quickly learned that this holistic company is one of many that are providing opportunities for their employees to
give back. Millennials are motivated by opportunities that allow them to do
participate in something bigger than themselves. This generation’s "American
Dream" is not the white fenced house or nice car, but it is to become more and
more altruistic. Consider allowing your employees to have fun and serve their organization of choice. This will generate long-term employees, as well as, a great reputation with the wider community.
2. Provide
Learning Space
The Millennial generation is the most educated
generation to date. When asked to rank their top values, education is number
three on the list (following family and friends). Keeping the brain alive and
fed allows Millennials to practice a discipline they have been doing most of
their lives. Not only does an employee learn on site, but also offering
ways for them to participate in an online-class, a conference, or a night class
shows that you are interested in their personal education. It will
only serve your organization better to have employees who are inspired and equipped.
The creative ideas they will bring back to your company will keep you relevant and resourced.
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